Creative Director · E-Commerce · Brand Growth
Pierce
McConnell
I help consumer product brands tell better stories — on Amazon, in retail, and everywhere a customer makes a decision.
Creative Director · E-Commerce · Brand Growth
I help consumer product brands tell better stories — on Amazon, in retail, and everywhere a customer makes a decision.
Selected Work
How I Work
Every brand has a reason to exist. I find the tension between what a product does and why a customer should care — then build creative systems that carry that story from main image to retail endcap.
Marketplace data tells you what's happening. Creative instinct tells you why. I combine customer insights, search behavior, and conversion data with strong visual direction to make work that's intelligent and resonant.
I've built creative systems for hundreds of brands simultaneously. Clear brand rules, AI-assisted workflows, structured production pipelines — without losing the quality that makes work actually work.
Experience
Lead a multi-disciplinary creative organization — Art Directors, Designers, Copywriters, QA — supporting hundreds of consumer brands across global e-commerce marketplaces. Own creative strategy and marketplace storytelling for flagship brands including TUMI, Bosch, Swanson, Balance of Nature, and Quicksilver Scientific. Drove multi-million-dollar revenue growth and led adoption of AI-enabled creative workflows at scale.
Led creative direction for a portfolio of newly launched Amazon brands across 50+ ASINs. Built listing systems, A+ content, photography, video ads, and social campaigns. Helped produce one of the company's top-performing Facebook-to-Amazon campaigns and modernized multiple legacy brand systems into scalable, performance-driven creative.
Led all branding, packaging, photography, and marketing creative for a consumer electronics company with a 500+ SKU catalog. Directed the launch of a new logo and packaging system across retail channels, and built product marketing assets supporting national sales growth.
Contact
I'm currently open to in-house Creative Director roles at consumer product brands — companies that sell online and in retail and want their creative to do more work. If that sounds like you, let's talk.