Luxury Travel  ·  Lifestyle Photography  ·  Art Direction

TUMI —
Photo Direction

These shoots were produced to support TUMI's presence on Amazon and their broader off-platform marketing. Each collection targets a different customer and tells a different story — so the creative direction, locations, model casting, wardrobe, and styling were all built specifically around who that product is for. TUMI is an elevated, fashion-forward brand, and every shoot was designed to reflect that.