Swanson

Swanson sells over 2,400 products on Amazon. Keeping that much content fresh and competitive isn't a one-time project. It's an ongoing operation. And in health and wellness, where shoppers read carefully before they buy, the content either earns their confidence or it doesn't.

At that scale, a better image on a single listing is a rounding error. The challenge was building a creative process that could deliver consistent quality across the whole catalog, and keep delivering it.

We work as Swanson's creative team on Amazon, continuously updating image stacks and A+ Content across their catalog using a mix of original photography, stock imagery, and custom graphics built for a category where trust drives everything.

We also extended into video. I directed three Streaming TV ad variations using stock footage, custom graphics, and 3D motion work developed in-house. Swanson now shows up with strong creative across search, product pages, and streaming.