Bosch

Bosch came to Pattern with almost nothing to work with. Basic renders, some images poorly composited onto stock backgrounds. Nothing close to what a competitive Amazon listing needs.

On top of that, they were launching about a dozen new products a year across the EU, and no lifestyle imagery existed anywhere outside of Amazon. This wasn't a content refresh. It was building a creative foundation from scratch, over and over again with each new launch.

For every product launch, I directed photo and video shoots covering both lifestyle scenes and clean studio work. Those assets went into image stacks, A+ Content, and ads across nine Amazon EU marketplaces.

Pattern controls the only lifestyle imagery these products have on any channel. So the work was never just about one launch. It was about building something consistent and recognizable, product by product, year over year.