Luxury Travel · Brand Launch · Creative Direction
Directed the full launch shoot for TUMI Ventra on behalf of their own creative team, taking a single moodboard and running the entire production from there.
The Problem
TUMI's in-house creative team handles their flagship collections. Globe-trotting shoots, celebrity talent, the full operation. When they didn't have the bandwidth to run the Ventra launch themselves, they reached out to Pattern.
The brief was minimal. One moodboard. Everything else was ours to build.
The Solution
We picked a residential home in Salt Lake City, cast the models, wrote the shot list, and ran the full production day. Wardrobe, styling, set direction. TUMI's Creative Team was on set with us throughout and walked away impressed with how we work.
Ventra was one day of three we spent with TUMI that week, covering two collections across location and studio. From that single day we delivered 12+ hero images and six video cuts, three edits in both 15 and 30 second formats, used across their website, social channels, and global storefronts.
The Work
Results
Credits